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Color Palette.

Our color choices have been curated from the interior palette to ensure uniformity and recognition of hotels. This guarantees a consistent look and feel across our brand. Detailed examples of incorporating our colors can be found in our style guides section.

Brand colors.

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Primary brand colors

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Japanese Indigo: #27374D

Dark Electric Blue: #586C80

Cadet Blue (Crayola): #A1B3BF

Cadet Grey: #92A5AB

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Secondary brand colors

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English Violet: #53415E

Chinese Violet: #786F89

Timberwolf: #D3D0CB

Old gold #DDC15B

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Secondary brand colors

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Fire brick: #B92A2F

Cool gray #909AAC

Cadet gray: #A5B0BA

Anti-flash white: #EEF2F4

Patterns.

Typefaces.

Logo Font

Bourjois

Collateral.

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